JW Marriott Hotel APAC
Regional F&B Creative Content Production
The brief from JW Marriott Hotel APAC marketing team was to create a series of F&B videos to promote their 5-stars chef and restaurant.
Role: Assistant Producer
Services: Project Management, Casting, Storyboarding, Video editing
Tech Stack: Adobe Premiere Pro CC
Where the story began
The challenges was the team needed to brainstorm a theme that can applied to all JW Marriott Restaurants. Our team brainstormed a couple of options and finally decided to use food authenticity as the theme to tell stories about how authentic the food are that JW Marriott hotels providing to their guests.
Approach
My role is acting as the assistant producer to support producer throughout the entire filming process from pre-production, storyboarding, casting, shooting, editing & retouching.
To make sure the video quality are the best-in-class, the team rented the ARRI Alexa for the video shooting. The journey from planning to shooting were closely involved the client’s physical presence.
Result
Two videos were filmed in Beijing and Mumbai as shown in the above for their regional marketing materials. The JW F&B team told us after the video launch, the restaurant booking number raised for 50%.